Creativity needed to generate new business for an old one


Things simply aren't what they used to be. Over the decades, society has seen a number of changes, some for the better and some arguably for the worse. The truth of this fact is evident in many ways, but it seems small businesses are particularly affected by the changing economy and ever-increasing role that technology plays in today's world. Many small businesses located in New Jersey are making efforts to evolve and adapt to modern times as they attempt to attract new business.

According to the owner of an 80-year-old New Jersey company, "Bakeries are a dying business." The fourth-generation baker goes on to explain that, years ago, a bakery was the only place to go for a loaf of bread or piece of cake. Today, shoppers can pick up fresh baked goods along with most everything else at their local supermarkets.

One of the ways that local businesses can distinguish themselves from their big-box competitors is by creating a niche for themselves. The bakery owner is attempting to do this by establishing his as a nut-free bakery, seemingly in response to the increasing prevalence of severe nut allergies. Another local business combines a general store with a kosher cafe in attempts to provide for the needs of Teaneck residents.

The president of Teaneck's Chamber of Commerce stresses that the Chamber is available to help small businesses that may be experiencing difficulties, including finding any potential buyers for business owners who may have decided to retire.

Another resource for the owners of New Jersey small businesses is experienced business and commercial lawyers. In addition to working with existing businesses, a New Jersey business attorney can help with start-ups and new business plans. Consulting a lawyer for advice before starting a business or undergoing major company changes can be an important step in improving the odds that the venture will be successful and will maintain the longevity to withstand whatever changes the upcoming decades may hold.

Source: The Voice Of America, " Small Businesses in New Jersey Town Adapt to Survive," Muhammad Atif, Sep 30, 2011