Protecting Intellectual Property in the Age of AI

The law is being written right now. Be ahead of it.

Artificial Intelligence (AI) has introduced a new category of legal risk for businesses, creators, and developers. From training data, copyright exposure, to trademark liability in generated content, the intersection of IP law and AI is complex and rapidly evolving. At M. Ross & Associates, LLC, we bring deep intellectual property expertise to the most consequential legal questions in technology today.

Sophisticated IP Counsel. Built for the AI Era.

While many firms are treating AI law as a new frontier, our foundation is built on years of experience in copyright, trademark, and licensing. We speak the language of AI and intellectual property because we have always spoken it. We serve AI companies, startups, investors, and established businesses across Northern New Jersey and New York City. 

What We Do: Our AI Practice Areas

Our practice covers the full lifecycle of intellectual property risk – from how an AI model is trained to what it produces, and every contract in between.

• Training Data & Fair Use: We provide fair use analysis and pre-litigation risk assessments for training data, ensuring your data sourcing practices—whether licensed, scraped, or purchased – are legally sound.
• AI Output Liability: When AI generates content, it can unintentionally reproduce protected expression. We review outputs for substantial similarity to copyrighted works and design policies to limit the regeneration of protected content.
• Trademark & Brand Risk: AI-generated brand names and logos carry significant trademark risk. We offer trademark clearance for AI outputs and develop defense strategies when third-party marks are reproduced.
• Right of Publicity. Counseling individuals, estates, and technology companies on the unauthorized use of name, image, likeness, and voice in AI-generated content — from training data disputes to digital replica licensing. 
• Licensing & Contracts: As the market for training data expands, we structure and negotiate inbound and outbound licensing agreements and review AI vendor and API contracts to ensure your interests are protected.
• Regulatory Compliance: We help companies navigate the proliferation of AI regulations, including emerging U.S. state-level laws, FTC and consumer protection compliance for AI products, and internal AI policy development.