Software start-up is ready to expand business to Windows users

As nearly every New Jersey business owner can attest, expansion is a common goal. Buying bigger facilities, opening franchises and widening the customer base are ways to create popularity for a product or service. Everpix, a photo organizing start-up business, wants to follow the dream of every business owner and expand its customer base as well.

Everpix, a new business founded by French entrepreneur Pierre-Olivier Latour, has been available on Apple computers for the past year. The company is now ready to break new ground with Windows, and, eventually, Android users.

The photo organization service works by taking photos from users' hard drives and uploading them to a server. The software combs through all the photos and analyzes each one for common characteristics and numeric principles. It looks for a common theme, such as people, animals or a body of water, for example, so that the photos can easily be sorted into a photo reel that includes a year's worth of moments.

The service currently works with photos on a hard drive, and it can also analyze photos from websites such as Facebook and Flickr. So far, the company employees six workers and has raised $1.8 million.

Starting a new business can be a daunting venture. It can be risky, as not all companies make a profit. Depending on the type of business venture, it can take a large amount of capital to start a business, and there is no guarantee that a person will earn enough money to survive. Before making the decision to start a business, it helps to do some research about the industry, and create a solid business plan that outlines the steps that need to be taken as well as the estimated expenses.

Source: CNET, " Photo organizer startup Everpix expands to Windows realm," Stephen Shankland, Dec. 18, 2012.

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